At this point, it’s not even a question….as research tells us why it’s a Win/Win/Win to ‘home stage’ when selling your home. The seller, buyer and realtor all benefit from this investment. Home staging involves preparing a private residence for sale in the real estate marketplace. The goal of staging is to make the home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
Home buyers often cannot visualize what an empty space can look like, especially when they’ve seen many properties. Also, a home with the current owner’s furniture could dissuade people who have different ideas in mind. Research shows that staged homes sell for more than 9% to 12% above asking price, spend an average of 73% less time on the market and 81% of buyers agreed it made it easier to visualize their future home.
Home staging isn’t a one-size-fits-all process, as some places will require more of a face-lift than others. But the following 5 tips apply to any staging project;
- Clear the clutter – a staged home must be clean. Keep every space organized, including bookshelves. It’s small efforts like this that hold the most weight
- Focus on curb appeal. People always notice the front entry first, so make sure it’s inviting. Get the lawn in shape, check the outside lights and add flowers that bring a welcome splash of color. Make sure trees aren’t blocking the view of the house
- Paint – this can have as much as a 150% return on investment. But if you’re playing with color, stick with neutrals. Creams, beiges and soft browns can brighten a room without overpowering it
- Update when necessary – look around for features that date your house, including wood paneling, shaggy carpet and old appliances
- Remove personal touches – take away the family portraits, kitschy collectibles and even monogrammed towels. In order for prospective buyers to imagine living in a house, they can’t see constant reminders of your presence. Just like selecting neutral wall colors, the dècor should also be somewhat muted for broad appeal.
When it’s time to groom your house for the real estate market, just keep in mind that people want to buy a place of their own — not one that has your signature all over it. And finally…remember is okay to ask for help when staging your home. An expert’s ‘fresh set of eyes’ can make all the difference.
“It’s important to make the buyer feel at home when he/she tours the property”.